forty studio

Video, copy and strategy for
educators, coaches and premium service businesses

Helping you make your ideas easier to understand, easier to watch and easier to sell.

About me

I'm Flo, founder of Forty Studio. Based in Australia.I make the content for educators, coaches and operators of premium service businesses.Video. I edit your long-form videos for YouTube, plus the shorts and reels that come out of them.
Words. I polish your scripts before you film. I write and tidy your newsletter emails, and the sales copy that goes with them.
Design. Thumbnails, banners, and all the small assets that make your business look like someone's actually looking after it.
Homework. Before a course launch, I do the research. Who's buying, what they've already seen, and what will make them click this time.I started as a video editor. Then my clients kept asking for more. Better hooks. Thumbnails. Launch emails. Marketing strategy. So now I handle the whole content side, not just the edit.As a former journalist, I notice when a story isn't working. Pacing, structure, the moment a viewer is about to click away. That's the part I obsess over.The work sits closer to a small in-house content team than a freelance editor.If your ideas are strong but:
• the intro drags,
• the pacing feels off,
• the edit takes too long,
• your launch emails sit half-written,
I set up a clean content workflow around your work so every piece ships on time, and every episode feels clearer and easier to watch.Long-form is the focus. Shorts, Reels, thumbnails and copy are all part of the kit.SELECTED WORK:
• Short-form content (social platforms)

• Long-form video

Client's YouTube channel: My work as International Master Junta Ikeda’s editor, thumbnail designer and packaging partner.
I'm also helping Junta with the launch of his chess course, The 10-Habit Chess Improvement System, by working across YouTube scripts, launch emails, course messaging, research, video editing, thumbnails and visual assets.

• Short-form video

YouTube Shorts

Books & Slow Living

Food brands

Corporate events

video editing

All videos include:
• optimised pacing and storytelling for YouTube retention
• animated titles, transitions and motion graphics
• images and B-roll (client-provided or royalty-free when appropriate)
• audio cleanup and sound effects
• colour correction / colour grading
• royalty-free music safe for monetisation
• 1 or 2 rounds of revision, depending on the selected package
• typical first draft delivery: within 4 business days after receiving payment, all footage and assets.Monthly Creator Packages
• Starter YouTube Partner — from US$2,000/month
2 YouTube videos
2 short-form clips extracted from those videos
Hook and structure notes
Pacing and story edit
Thumbnail design
1 round of revision
Priority turnaround• Creator Partner — from US$4,000/month (Best value for creators posting regularly)
4 YouTube videos
4 short-form clips extracted from those videos
Title, hook and structure notes
Pacing and story edit
Thumbnail design
2 rounds of revisions
Priority turnaround• Add-on: Launch Content Sprint
For course creators, coaches or founders preparing a launch.
Includes:
Launch messaging direction
YouTube promo video script or outline
Email sequence support
Sales page section copy
Short-form content angles
Editing support depending on scope• Custom Package
Need a different content mix? Get in touch.* Not ready for a monthly package? Start with a one-off trial edit to see my process, style and turnaround.Short-form video (Instagram / TikTok / YouTube Shorts)
• Basic Reel: Clean cuts + basic captions
1 round of revision• Enhanced Reel: Stronger pacing + styled captions
1 round of revision• Premium Stylised: Advanced motion captions + design elements
1 round of revision* Not all videos are created equal. Final quote depends on complexity, footage length and editing requirements.

Start your project

video audits

Why your YouTube video feels “off”, and how to fix it in your next upload.A video audit for creators who want stronger hooks, tighter pacing and higher perceived quality.The problem
You can have a strong idea and still lose viewers.The hook drags.
The pacing drifts.
The audio sounds slightly thin.
The structure feels repetitive.
The transitions aren’t clear.Individually, these seem small. Together, they make the video feel amateur.The hard part is you can’t see it while you’re inside it.
That’s what this audit solves.What this is
A private video breakdown of one of your talking-head education videos.I analyse:• Your hook and first 60 seconds
• Structure and storytelling flow
• Pacing and micro-editing
• Transitions and clarity
• Audio and perceived professionalism
• On-camera presence
• Visual clarity and framingYou’ll see exactly where attention drops and why.And more importantly, what to change.What you’ll walk away with
A 30-minute video audit showing exactly where your retention and perceived quality drop, and what to change in your next upload.

Start your audit

FAQ

Upload

You’ll receive a private WeTransfer link to upload your files.
Please organise your upload into clear folders and label files clearly:
• Footage: separate by filming date, shoot or stage of the process where relevant, and label by type, such as A-roll, B-roll, interview, voiceover, screen recordings or product shots
• Assets: intros, outros, lower thirds, logos, music and brand elements
• Notes: script, brief, edit notes, references and key instructions

Along with your files, include:
• Desired length
• Objective (what the video should achieve or communicate)
• Footage notes (anything to remove or definitely keep)
• Music preferences (if any)

Clear direction leads to a stronger final result.

Edit

I’ll begin editing once all assets and notes are received.
Turnaround time depends on the agreed scope. You’ll be notified when your first draft is ready.

Review

Your draft will be delivered via a secure Frame.io link.

Please leave timestamped comments directly on the video for any requested changes.

Depending on your project scope, we’ll complete 1–2 revision rounds before final approval.

Delivery

Once approved, the final video will be delivered as a high-quality .mp4 or .mov file via secure link.

A revision is one set of consolidated feedback applied in one update. Your video includes either one or two revisions. Additional revision rounds are available at US$150 per round.

To protect focused editing time, I handle enquiries, admin and project communication Monday to Friday during dedicated admin hours. For international clients, replies may arrive the same or next business day depending on time zone.

After submitting the form and confirming we’re a good fit, I’ll send you a payment link to secure your project. Smaller projects and monthly retainers are paid upfront. Larger projects may be split into milestones, depending on scope.

Due to the custom nature of video editing, refunds are not available after final delivery.

Prefer to focus on your ideas, filming and audience while I handle the edit?

Apply here:

Business enquiries:

Terms and Conditions Privacy Policy