forty studio
Video, copy and strategy for
experts, educators and premium service businesses
Making your content easier to understand, easier to watch and easier to sell.
What I do
You know your subject.
I help you turn it into content people want to watch.Making good content takes time. You have to find the idea. Work out what to say. Record it. Edit it. Write the post. Then do it all again next week.Forty Studio makes that process simpler.If you already have your ideas, I can take care of your YouTube editing.If you need more help, we can plan your content together and turn one monthly recording session into content you can use all month.
Who this is for
You're an expert, consultant, educator, founder or professional-service business with real knowledge to share and something valuable to sell.Forty Studio is a good fit for businesses in areas such as consulting, professional services, education and training, B2B technology and industry associations.You'll get the most out of this if your content has a job to do: build trust, bring in clients, sell a service or help more people understand what you do.This probably isn't the right fit if you need high-volume short-form churn, five reels a week on a same-day turnaround, or the cheapest videos possible.
Who I am
I'm Flo, founder of Forty Studio. Based in Australia.I'm a former lawyer and journalist turned video editor and content specialist.Before Forty Studio, I spent 6+ years working in communications.
I wrote copy, created social content, worked on websites, covered events and helped organisations explain what they were trying to say.Now I bring those skills together through Forty Studio.I work with people who have real knowledge to share but don't want content creation to take over their working week.Sometimes that means taking raw footage and turning it into an engaging YouTube video.Sometimes it means helping work out what to say before the camera even turns on.Either way, the goal is the same: make the content clearer, easier to watch and easier to keep creating.
Selected work
Long-form video
Junta Ikeda - International Master, chess coach
Nine long-form videos took the channel from 0 to 2,700 subscribers.When Junta launched his first course, The 10-Habit Chess Improvement System, to that audience, it cleared five figures in 48 hours.The ten habits, the course and the coaching are his.
I sharpened the scripts and handled the editing, thumbnails, titles and packaging. Then the launch itself: market research, positioning, sales page messaging, emails, visual assets.That freed him up to do the thing he's world-class at: teaching chess.
Short-form video
services
Two monthly packages
⟢ YouTube Editing Partner: You record. I handle the edit.Price
Every channel is different. Your rate is based on your usual video length, amount of raw footage and editing style. Send me a recent video or start with a paid trial edit and I'll give you a fixed monthly quote.Who this is for
For experts, educators and businesses who already know what they want to say but don't want to spend hours editing every video.What's included
• 4 YouTube videos
• 4 short-form clips cut from those videos
• Optimised pacing and storytelling for YouTube retention
• Animated titles, transitions and motion graphics
• Images and B-roll (client-provided or royalty-free when appropriate)
• Audio cleanup and sound effects
• Colour correction / colour grading
• Royalty-free music safe for monetisation
• 1 round of revision per video.
• Typical first draft delivery: within 4 business days of receiving the complete footage, brief and assets for each video.
⟢ Content Partner: Plan once. Record once. Show up all month.Price
$2,000/monthWho this is for
For consultants, founders, educators, and professional-service businesses that know their subject but struggle to turn that knowledge into regular content.Once a month, we plan what is worth talking about.I turn those ideas into simple recording outlines with hooks and prompts.You record everything in one session and send me the footage.
I take it from there.What's included
• One monthly content planning session to choose the topics, goals and angles for the month.
• 6 content ideas shaped around your expertise, audience and what you want to promote.
• Hooks, questions and talking-point outlines for each topic, so you know what to say when you record.
• A recording plan so you can batch all 6 topics in one session.
• 6 edited short-form videos delivered in vertical format for LinkedIn, Instagram Reels or YouTube Shorts.
• 6 ready-to-publish LinkedIn posts or 6 written Instagram captions, based on the same monthly topics.
• A monthly content plan showing what to post and when.
• One consolidated revision round each month.
Paid trial video
Not ready to commit to monthly editing?Start with one paid trial edit.Price
From $450. Your fixed quote is based on the footage, final length and editing style.Send me one video and we'll go through the same process I use with ongoing YouTube clients.You'll see the editing style, communication and turnaround before deciding whether you want to work together each month.
* Not all videos are created equal. A punchy 8-minute edit with heavy effects can take longer than a straightforward 30-minute sit-down interview. Final quote reflects the actual work, not just the runtime.